Netshoes becomes title sponsor of the 10K race at Rio Marathon 2026, with 5K and 10K sign-ups opening January 27 for Itaú clients.
Dynamic partnership boosts Latin America’s top running festival
The Rio Marathon welcomes Netshoes, Brazil’s leading sports and lifestyle e-commerce, as naming rights sponsor for the 10K race in 2026. Set for June 3-7 in Rio’s South Zone, it expects over 60,000 runners across 5K to 42K distances.
This move highlights the event’s inclusive vibe, welcoming runners of all levels. Netshoes dives deep into Rio’s running scene amid the sport’s surge.
We’re thrilled to partner with Brazil’s top marathon and hit Rio with full force.
Gabriele Claudino, Netshoes marketing director, emphasizes running’s role in health, wellness, and consumer trends.
Fernanda Cozac from Dream Factory adds: “This synergy elevates the runner’s experience in Latin America’s biggest running fest”.
Sign-ups kick off with Itaú exclusive discount
Itaú clients get 20% off pre-sales for 5K and 10K starting January 27. General public opens January 28.
Secure your spot in this epic Latin American running celebration now.
Photo: Divulgação/Maratona do Rio
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