Workshop on Crafting Pro Releases for Artists

Online workshop “Release – every artist needs one” trains artists and cultural producers to create professional texts for grants, sponsorships and media, led by Scheila Santiago on January 26.

Limited spots for live online event

The workshop takes place on January 26, 2026, Monday, from 7pm to 9pm. Fully online and live, it offers limited spots. Facilitator is journalist, press officer and cultural producer Scheila Santiago.

The main goal is to teach how to produce professional press releases. These texts aid grant applications, sponsorship requests and media outreach. Many mistake them for project descriptions, but they demand concise, journalistic language.

Imagine the volume of proposals platforms and sponsors receive! What to include? What to leave out? So many questions!

Scheila notes. The release must be practical, spotlighting the artist’s identity, background and key project details. Attendees with drafts can bring them for review and tweaks.

Scheila Santiago’s expertise

Scheila has 28 years in the field. In journalism, she covered print papers, websites, magazines, radio, TV and social media. As a press agent, she promotes artists, projects and events.

In cultural production, she organized events like Socioagrobiodiversity Show, Vinyl Meeting and Vegan Popular Fair. She runs Na Rede com Scheila on Instagram, Facebook, YouTube, Spotify, LinkedIn and a blog.

Event details

Workshop “Release – every artist needs one”

Target audience: artists and cultural producers

Date: January 26, 2026 (Monday)

Time: 7pm to 9pm – Online and live

Limited spots – Investment: R$60.00

Registrations: Link in bio @naredecomscheila or https://forms.gle/zRQNvyUQhThqw6KRA

Organized by: Burburinho (Communication Agency), Na Rede com Scheila and Kcau Martins (Strategic Marketing)

Info: Instagram @naredecomscheila