At Fispal Food Service 2026, Brazilian brand Rocca shows how dulce de leche becomes a strategic ingredient for professional ice cream shops and gelaterias.
Rocca, a Brazilian brand from Minas Gerais specializing in dulce de leche, is participating in Fispal Food Service 2026 with a clear focus: expanding its presence in the ice cream and gelato market, one of the most dynamic segments in Brazil’s food service industry. The brand’s strategy centers on its professional line, with emphasis on the 4.6kg format designed for ice cream shops, gelaterias, and food service operators.
Dulce de leche as a strategic ingredient
Throughout the event, Rocca presents hands-on applications of dulce de leche in gelatos and soft serve, highlighting its versatility in recipe development and the creation of differentiated menus. The brand’s presence at the fair reinforces its positioning as a strategic supplier, combining technical performance, consistency, and premium raw material quality.
One of the program’s highlights is a live cooking class led by chef and influencer Lulo Fouet, who demonstrates the use of Rocca’s dulce de leche in soft serve preparations, bridging the product to real-world operational needs. The initiative underscores the brand’s commitment to pairing technical knowledge with practical experience.
New cocoa flavor launch
Rocca is also launching the new cocoa flavor at the event, suggested as a topping sauce for ice creams. The addition expands the product’s potential within frozen desserts and opens creative possibilities for more elaborate professional menus.
A farm ice cream shop experience
The brand’s booth was designed to reinforce the connection between origin and application. Inspired by a farm ice cream shop concept, the space visually expresses Rocca’s identity — linking dairy tradition with scalable production, free from preservatives. Visitors can taste the full range of Rocca flavors throughout the fair, including the dulce de leche soft serve version.
Our goal is to show, in practice, how dulce de leche can be a strategic ingredient for the ice cream and gelato sector, adding value, flavor, and differentiation to products.
Raphael Figueiredo, co-founder of Rocca
By investing in food service as a growth channel, Rocca expands beyond retail and positions itself as a business partner for operators seeking high-quality, value-added ingredients.
Event Info
- Event: Fispal Food Service 2026
- Brand: Rocca Dulce de Leche
- Special feature: Live cooking class with chef Lulo Fouet
- Launch: Cocoa flavor with ice cream topping application
- Featured product: Professional line 4.6kg format
- More info: https://www.roccadoce.com.br
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