Following the success of Carmed + Coca-Cola, the brand launches Carmed + Sprite, a refreshing summer collaboration with The Coca-Cola Company.
Cimed expands its partnership with The Coca-Cola Company with the launch of Carmed + Sprite, a limited-edition lip balm inspired by the Brazilian summer. Combining hydration and freshness, it’s designed to bring a cooling touch to the hot season and Carnival celebrations.
Developed in collaboration with Coca-Cola’s global licensing team based in Atlanta, USA, the balm features a colorless formula and packaging inspired by the iconic Sprite brand, emphasizing lightness and refreshment.
According to João Adibe Marques, CEO of Cimed, “The partnership with The Coca-Cola Company represents a milestone for Carmed and Cimed. The success of the collab confirmed the potential of this initiative, and now with Carmed + Sprite, we’re evolving the strategy further. This product captures the energy of summer while expanding our brand’s reach in Brazil.”
Karla Felmanas, Cimed’s vice president and Head of Carmed, adds, “Carmed + Coca-Cola proved the cultural strength and consumer connection of this partnership. Carmed + Sprite comes to expand this universe, offering an even fresher and more summery experience without losing the brand’s essence.”
The collaboration is part of a portfolio of eight exclusive products set to be released gradually. Priced at R$ 24.90, Carmed + Sprite will be available in pharmacies and major retail chains across Brazil in the coming weeks.
Photo: Divulgação
Gostou do nosso conteúdo?
Seu apoio faz toda a diferença para continuarmos produzindo material de qualidade! Se você apreciou o post, deixe seu comentário, compartilhe com seus amigos. Sua ajuda é fundamental para que possamos seguir em frente! 😊