Maria Braz returns to her natural hair color in transformation led by Romeu Felipe for Wella Professionals.
A style and fashion reference, Maria Braz begins a new chapter in her career. Known for her bright blonde hair, the influencer embraces a more natural look as she joins the Wella Professionals influencer team. The transformation, created by the brand’s global ambassador Romeu Felipe, features a luminous dark blonde that brings elegance and sophistication.
The makeover took place at ROM Concept, Romeu Felipe’s salon in São Paulo, recognized by the Guinness Book as the largest beauty salon in the world. Guided by Maria’s desire to return to her natural shade, the colorist created a modern dark blonde with balance, soft highlights and natural shine.
“This result makes me extremely happy. It is a change that reveals who I am today and opens a new, more natural and coherent phase, much closer to my original shade. I have always been obsessed with quality in my work, in what I consume and what I recommend, and Wella Professionals is one of those brands that follow my daily routine because it delivers real results without excess. This partnership is born from affinity: believing in real, practical and intelligent beauty,” says Maria Braz.
Romeu Felipe adds: “Maria was blonde for many years. Our proposal was to return her to her original color, but with dimension and less contrast, while maintaining the signature shine of her look. To create the Caramel Honey tone, I used Koleston Perfect shades 10/95 and 8/73, and on the lengths and ends, the 9/73 from Color Touch, which offer precise control of tone intensity and a sophisticated finish.”
The choice aligns with a growing trend that highlights natural tones and timeless finishes. After seasons filled with high-contrast and vibrant colors, warmer and subtler hues gain prominence, enhancing shine, texture and the individuality of each hair type.
With her new look, Maria celebrates a moment of reconnection with her essence. “I’m loving the result. It’s a transformation that expresses who I am today and opens space for new makeup and styling possibilities, with a more elegant proposal aligned with my original tone,” she says.
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