Panvel and Lilica Ripilica launch children’s care collection

Panvel and Lilica Ripilica launch a kids’ collection blending nostalgia, care and fun through new hygiene and beauty products.

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Panvel has introduced a new hygiene and beauty line created in collaboration with Lilica Ripilica, the iconic Brazilian character known since the 1990s for inspiring fashion and imagination. The partnership revives that affectionate legacy with a collection combining care, joy and intergenerational connection.

The collection was designed for children’s daily routines, featuring gentle formulas, delicate fragrances and soft textures. The haircare line — including shampoo, conditioner and styling gel — contains lavender extract and scent for softness and easy brushing. The body splash adds a light and cheerful freshness, and the Tutti Frutti lip balm ensures protection and shine with a playful touch.

To complete the experience, the line brings accessories such as hair clips, a toiletry bag and mirror, reflecting the creative and fashion-forward personality of Lilica Ripilica.

This revival highlights how strong brands can span generations. Revisiting emotional symbols turns memories into cultural value, connecting nostalgic parents with their children’s new discoveries.

“We continue expanding our portfolio, building value and connection through Panvel’s private label products. Lilica Ripilica marked the childhood of thousands of Brazilians. This collaboration allows parents and children to share moments of care that create new memories.”

For Mario Paravisi, Brand Director at Marisol S.A., the project reinforces the character’s role in family life: “Lilica has always stood for imagination, affection and generational bonds. Seeing this story reach Panvel stores shows how the brand stays relevant while reinventing itself.”

The Panvel + Lilica Ripilica collection is now available in stores, on the website and on the Panvel app.

Photo: Divulgação