Ghostface masks, cosplayers, and exclusive posters: Cine Araújo turns the Scream 7 premiere into a full fan experience starting February 25.
Themed activations in the lobbies
Horror fans across Brazil are gearing up for Scream 7, and Cine Araújo is making sure the premiere is anything but ordinary. The theater chain has already opened ticket sales for the film, with a special preview screening on February 25 and the official release on February 26.Several locations will feature themed photo props in their lobbies, including Ghostface masks and decorative knives. In select cities, the experience gets an extra boost with live cosplayers roaming the halls, setting the mood before showtime.
Freebies and the Lucky Seat promotion
At locations featuring Max Screen auditoriums, the first guests at each screening receive exclusive mini posters, available while supplies last. For cities without that format, Cine Araújo is running the Lucky Seat promotion on February 28 and March 1, exclusively at the 7 PM screening.Posters are hidden under selected seats, and whoever sits in the right spot takes the prize home. Participating locations include Campo Limpo, Cuiabá, Duque de Caxias, Londrina, and Mauá.
A franchise that keeps fans coming back
Scream is one of the most enduring franchises in modern horror. Since the 1990s, the series has captivated audiences with its signature blend of suspense, sharp twists, and self-aware humor. The new chapter carries on that tradition, delivering the tension and mystery that have kept millions of fans hooked for decades.
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