Backstage Mirante brings premium hospitality to Lollapalooza Brazil

Exclusive stage view, premium open bar, and dedicated concierge: Backstage Mirante is redefining the festival experience at Lollapalooza Brazil.

Entering Lollapalooza

Grupo Mirante is making its debut at Lollapalooza Brazil through Backstage Mirante, its premium hospitality label. The operation takes place at the Autódromo de Interlagos in São Paulo and brings the same high-end standard the group has delivered at venues like Allianz Parque, Morumbis, and Mercado Livre Arena Pacaembu.

The move follows a successful run at The Town festival, where the brand operated an exclusive-access lounge with a direct view of the Skyline stage. Now, Backstage Mirante sets its sights on one of Latin America’s biggest music events.

What the experience includes

The package covers every detail. Guests enjoy a prime location with a strategic view of the main stage, an all-inclusive service featuring curated dining and a premium open bar throughout the entire festival.

Logistics are handled end-to-end, with private shuttle options, a dedicated entrance, and a personal concierge ensuring guests focus entirely on the lineup.

A broader expansion

The Lollapalooza debut is part of a wider growth push. The group recently announced Jardim Nacional, a new 2,000-square-meter venue at the iconic Conjunto Nacional building on Avenida Paulista. With 7-meter ceilings and a modular layout, the space highlights the group’s ability to adapt to virtually any event format.

Grupo Mirante also operates at major sporting events, including NFL games at Neo Química Arena, and collaborates on FIFA World Cup projects through the Arena Brasileira partnership — cementing its status as one of Brazil’s leading premium hospitality operators.

Photo: Press Release