Montana Grill releases the third episode of its web series “Excellence from the Source” this Tuesday (2) at 8 p.m. on the brand’s official YouTube channel, highlighting how the network delivers its signature burgers across more than 120 units in Brazil.
Starring founders Chitãozinho & Xororó, the episode features Robinson Manarini, network manager, and meat expert Roberto Bocabello. In a relaxed conversation, they showcase each step of burger preparation, from ingredient selection to assembly, emphasizing the quality and flavor behind every product served.
The lineup includes six burger variations: Montana Salad, Montana Onion, Montana Bacon Burger, Montana Cheeseburger, Montana Barbecue, and Montana Cheese Linguiça, all served with Montana Fries and a special house-made mayonnaise. The unique blend and premium ingredients ensure consistent texture and taste.
“Attention to detail at every stage is fundamental to deliver top-quality products. This web series transparently shows the behind-the-scenes of our production chain, reinforcing Montana Grill’s commitment to excellence,” says Manarini.
The five-part series airs weekly on the brand’s YouTube channel. The previous episode, released on November 25, explored the origins of the premium meat cuts, while the final two episodes will premiere on December 9 and 16.
Campaign and brand highlights
Launched in September, the Chitãozinho & Xororó campaign is a R$ 10 million national project running until May 2026. Featuring in ads, store displays, and online platforms, the duo reinforces the brand’s values of quality and tradition. With 28 years in the market, Montana Grill is renowned for its premium grilled cuts, burgers, fish dishes, and executive meals.
Credit: Próspero Filmes
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